“There is no chance, no destiny, no fate that can hinder the firm resolve of the determined soul”

Ella Wheela Wilcox (1850 -1919)


Principle Before Profit

As an organisation we are passionately concerned with the upliftment of the individual, our communities, society and the planet.  This is why we have produced a vast library of guided meditations, audio resources (CDs and MP3s), books, hundreds of handouts and worksheets and countless articles on every aspect of the human condition – most of which are freely available on our site, YouTubeFacebook and our sister sites Happy Hints and The Reach Approach Gift Shop.


We are desperate to make a contribution to making this a better world.  This is why we’ve made so many of our resources free and where there are any costs they are minimal.  We actually do not make any money from the resources we’ve created – what income is generated from them is only used to make more and in fact, much of our work is subsidised by the senior management team.  Such is our commitment to positive change.


‘Principle Before Profit’ is not simply a slogan or a catch phrase… it’s the way the whole practice is run… ethically.   So we ask those of you who share our vision and can see the value of our work to join us in spreading the message of loving-kindness.


Please share our work with family, friends, loved ones and colleagues – anyone you believe may benefit from drinking from this well.  What we have learned is the more you treat others with love and respect, the more you will reach your desired destination.


We believe we have a choice, that is, to be part of the problem or part of the solution.  And so we are encouraging those we come into contact with to find a way of making a difference.



We can start making a contribution by changing our consciousness.  Why not try this…


This meditation is based on a mantra which is very hypnotic and powerful and is part of the kundalini yoga tradition.  It is a detox meditation, seen as a way of healing, both the physical and emotional aspects of the self. When using this mantra, concentrate on your breathing, and as you inhale, visualise the life force entering into your system and as it does, visualise the air and energy moving through the body, through every cell, each one being lit up by that energy.  Then see that energy washing away your pain and negativity, removing any blockages inside your body and restoring your energy to its most beautiful.  


As you listen, immerse yourself in the meaning of the mantra: Prana (breathe in the life force).  Apana (the force that removes all negative energy). Shushumna (the channels through which the energy moves around the body).  And Hari (the Divine source of infinite energy – remover of pain, negativity and sorrow)… This in turn brings joy.


Then smile and take in all the wonderful things the universe has to offer.





“I long to accomplish a great and noble task, but it is my chief duty to accomplish humble tasks as though they were great and noble.  The world is moved along, not only by the mighty shoves of its heroes, but also by the aggregate of the tiny pushes of each honest worker.”

Helen Keller (1880 – 1968)