Given the vast body of work that is The Reach Approach, we decided to make a series of Explainer Videos to make what we offer more accessible. In these videos we take many of our original and unique concepts and summarise them in approximately 2-3 minutes.
We are aware that so much of what we produce has many layers and on initial examination may leave some feeling daunted. What we hope the Explainer Videos will do is highlight how simple many of our concepts really are. We believe our approach is complex... but not complicated. The complexity is born of the fact that we are pulling together so many seemingly unrelated topics to highlight that our solutions are often to be found in the collaboration of disciplines, rather than in the silos in which so much information tends to live. We believe synergy is the answer to our modern ailments... which is best defined as "an interaction or cooperation giving rise to a whole that is greater than the simple sum of its parts".
We hope you will use these short summaries to expand your own understanding... and share them with others where that is appropriate.
